Phonewords are easy to remember
Quite simply, people remember words much better than they remember numbers, you have a limited amount of time to impart your number to a customer, memorability counts. Think how long a person will see your advertisement and how much of that time is dedicated to reciting the number (about 5 seconds!).
By using a PhoneWord you make it easy for customers to remember you and call you first.
Phonewords = more calls = more business = more sales= MORE PROFIT!
When a potential customer remembers your PhoneWord, you're far more likely to get their call next time they're in the market for your services. Case studies in Australia have shown that using PhoneWords in place of phone numbers can increase advertising response rates by 300%. That's nearly three times more calls for every ad – just by switching from a phone number to a PhoneWord.
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Phonewords Improve Advertising Effectiveness
Tired of justifying your advertising spend to a skeptical CFO or accountant? Phonewords are a proven way to increase advertising effectiveness in Australia by up to 300%. Not surprise, then, that 30 of the Top 50 advertisers in Australia now use a phoneword as the call-to-action in their marketing programs.
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A PhoneWord Builds a Brand
A PhoneWord is a positive brand message that builds brand loyalty. As every time someone dials your PhoneWord, they're dialling your business name or brand name.
Many companies are using this as an important part of their marketing strategy. The PhoneWord markets itself!
Your PhoneWord will take TV, print and radio advertising to a new level by triggering qualified leads, generating more sales therefore increasing the advertisement's effectiveness. Be sure to use your new PhoneWord in all your advertising and correspondence to maximise on this benefit.
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Leave a Positive Impression
Make it easier for your customers to do business with you. PhoneWords give customers the impression that you are an established and successful enterprise.
The lasting response from advertising featuring your PhoneWord can catapult recognition of your Brand, Product or Service and increase sales accordingly.
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Become a leader in your market
Become a leader in your market. It is proven that businesses with PhoneWords grow faster. Be one of the first to adopt this concept in your industry, the faster you do, the faster you will obtain a competitive advantage in your market.
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Phonewords cut out the competition
PhoneWords make your number much easier to remember, this means existing and new customers can call you without searching for your number.
So customers don't need to trawl the yellow pages or internet and be exposed to your competitors advertising! This means you won't lose any customers who see many of your competitors listed together or be tempted by one of your competitor's advertisements.
So, you are making it EASIER for your clients to do business with YOU!
By using a quality PhoneWord your customers call you first and that's a serious competitive edge.
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Phonewords are portable
1300 Australia PhoneWords, activated with a Telstra Inbound service, establish a single nationwide presence for any type of enquiry or transaction - and it's yours to keep even if you move premises or states.
If your business has multiple sites, your PhoneWord will help overcome the challenge of providing good customer access by bringing those sites together in a manner seamless to your caller.
This is important because customers get frustrated when they cannot reach the right person the first time they call. As can be seen from overseas experience, smart marketers use PhoneWords as the primary call to action in advertising. Here in Australia, PhoneWords are rapidly emerging as the new front door to businesses of all sizes.
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Phonewords suit any business size
Large Companies have done their homework. Companies like WESTPAC (1300 WESTPAC), TELSTRA (1300 TELSTRA), RAMS (13 RAMS) and 1800 REVERSE all use PhoneWords. They realize that there is a competitive advantage in promoting their PhoneWord which reflects their Brand, Product or Service.
Phonewords can greatly benefit businesses of all sizes.
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Phonewords foster "Word of Mouth" marketing
Australians are great at recommending businesses; the only problem is a friend's recommendation is often forgotten when there is no easy way to remember the businesses contact details.
PhoneWords solve this problem by allowing people to easily recommend your business and provide a memorable telephone number!
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Phoneword Exclusivity
A quality PhoneWord gives your business status and prestige. It sets your business apart as professional and reputable.
Customer's strongly associate quality PhoneWords with companies they know and trust – just look at the companies presently using PhoneWords to see PhoneWords in action.
You retain the rights to the PhoneWord for the exact market area your business covers. It doesn't matter if all your customers are in a single postcode, multiple postcodes or an entire city or state. 100% of all calls derived from the area you select call straight to you — right on your current telephone line.
Once you have your PhoneWord no one else has the opportunity to use your number.
Your PhoneWord conveys Who You Are or What Your Business Does!
Click to show examples of customers using PhoneWords!
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Phoneword SMS Capabilities
Future SMS capability. Trials are currently taking place within Australia to complete the roll out of SMS technology. It is anticipated that by late 2008 all "13", "1300" & "1800" prefix numbers will have the capability to receive SMS.
This means all PhoneWords will be able to obtain a SMS from customers 24 hours a day, 7 days a week.
This enables marketing campaigns to be significantly more effective.
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Phoneword SEO
Using a PhoneWord is the best way to guarantee a direct hit to your website from search engines such as Google and Yahoo. Just like searching for a website domain name that is unique, a PhoneWord provides you with organic search optimisation.
Your PhoneWord is unique to your business and will provide you with the leading search results if placed correctly on your website.
PhoneWords provide a channel for increased optimisation of your website.
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Maximise Phoneword ROI
Establish your PhoneWord and then spend less on advertising
PhoneWords are one of the few marketing tools that allow you to spend less advertising dollars the more they are used!
By using your PhoneWord in all of your marketing and business stationery you will quickly establish your PhoneWord in your customer's mind. Once your PhoneWord is established you can spend less on advertising to achieve the same number of calls and sales!
PhoneWords have all the benefits of standard national telephone numbers. This means you can route calls to offices in different geographic locations or by time of day. You can also receive detailed call management reports about where your calls originate and how quickly they are answered or unanswered.
This allows you to track the response to your advertising and make informed decisions about call routing, staffing and marketing.
Unlike most of your existing marketing, a Phone Word's results can be tracked almost instantaneously!
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