When you compare the cost of a Phone Word with the increase in advertising response rates they can deliver, Phone Words are one of the cheapest and most effective marketing tools your business can invest in!
In the United States, where ‘Vanity Numbers’ or ‘Phone Words’ have been used for more than 30 years, the research tells us that:
- Local advertisers use Phone Words at least half the time in all media.
- 79% of all 15 second radio commercials used Phone Words.
- 75% of all 30 second radio commercials used Phone Words.
This is because:
- Phone words improve effectiveness of TV advertising by up to 300%
- Phone words improve the effectiveness of radio advertising by up to 14 times.
- Phone words improve the effectiveness of print advertising by up to 6 times.
In fact,
- In a separate TV test of 1800 Prodigy the Phone Words outpolled a numeric by 25%.
- Another test involving 1800 Jeep Eagle showed that the Phone Words attracted more qualified leads and resulted in considerably greater sales than its numeric version.
The global Phone Word market:
- USA Market saturated
- Canadian market saturated
- Singapore & China are adopting the global trends
- New Zealand has widely established Phone Words
- UK is currently experiencing rapid growth
- Australia – act now to gain the competitive advantage.