Roy Morgan research conducted in 2008, shows that the majority of Australians in fact 93% , are aware of Phonewords and the alpha numeric concept of dialling. There has been a dramatic increase in the actual usage of Phonewords since 2006 across all age groups.
PhoneWords are rapidly being sought by leading organisations and individual businesses. They have been used in the US for nearly 30 years and are here to stay.
PhoneWords are the alphanumeric equivalent of a phone number and here in Australia businesses both large and small are quickly adopting them as an effective marketing tool to ensure better advertising recall.
There are currently more than 20,000 businesses in Australia using them, and more than 30 of the top 50 advertisers in Australia are already benefiting from them. Those numbers are growing by the day.
Most importantly, those companies are already seeing big benefits from their investment. Here are some examples:
- Mortgage Choice adopted a PhoneWord in February 2007 and have experienced a 1% increase in new leads every week. Click here for a copy of their media release.
- Motor Finance Wizard adopted the PhoneWord 1300 CAR LOAN in January 2006 and it is now receiving more than 10,000 calls per month. Click here for media release
- Pivot Point Heaters a Victorian based heating service adopted the PhoneWord 1300 HEATER in 2007, after rapid business growth they are now a national company. Click here testimonial
- 1800 REVERSE commenced operation in October 2000, within 4 years its profits had skyrocketed to $15 million per annum. It is now listed on the Australian Stock Exchange with a market capitalisation of over $270 million!