1300 Australia Newsletter Spring 2011
What a beautiful time of year Spring is! It is a time for clearing out the cobwebs, getting rid of clutter and keeping the business in tip-top shape. I take this opportunity to welcome aboard our new customers! In this issue we focus on the positives of advertising your PhoneWord and applying different tactics to find out what works for your business. We explore the value of traineeships in the workplace, and take time out with Plus Kids travel who have a special discount for all those hard working families who deserve a holiday.
1300 Australia Phone Words Newsletter Spring edition (295 kb)
Let your fingers do the spelling
Phone names and Phone words have been proved to boost advertising response rates. Michael Bailey | BRW | June-July 2011.
Let your fingers do the spelling (348 kb)
Latest edition: 1300 Australia Autumn Newsletter 2011
Welcome to the autumn edition of the 1300Australia Newsletter. In this issue we focus on the increasing popularity of PhoneWords and ways to advertise to maximise the benefits. The 1300Australia website has been updated and contains some new features. We are excited to announce the launch of our new Customer Portal which offers many benefits and free resources for our customers.
1300 Australia Autumn newsletter edition 2011 (692 kb)
1300 Australia Summer Newsletter 2011
Welcome to the summer edition of the 1300 Australia Newsletter. In this issue we welcome our new clients, provide practical tips about listing your PhoneWord, and examine the powerful combination of online advertising and PhoneWords.
1300 Australia summer newsletter edition 2011 (808 kb)
New research shows Domino's now the most recalled phone name in the country
Switch to phone name puts Domino's ahead of rival. Simon Canning | The Australian | November 29, 2010
Domino's Phone Name (392 kb)
Case Study: Identity Repair
A Company’s vanity phone number saves the brand.
Phone number saves the brand Nov 2010 (276 kb)
Mortgage Choice Media Release
Mortgage Choice, Australia's leading mortgage broker, is delighted with the immense popularity of its new national customer service centre number, the phone word 13MORTGAGE
Mortgage Choice Media Release (37 kb)
Marketers Turn to SMS for Mobile Marketing
Brands such as Ford, Virgin Money, Dell, Tabcorp and Foxtel will be among the first to cash in on this new mobile marketing application. Telecom companies, brands and mobile marketing company TXT4, have collaborated to action a six month pilot called the Communications Alliance, where consumers will be able to interact with a brand via SMS messages to a 13 number at the cost of a local call. The brand's expectations will be high, as they have been told the pilot will make advertising more accountable, and increase lead generation by 50% to 150%
Marketers turn to SMS for Mobile Marketing (220 kb)
Phone Names Starting to Add up to Big Numbers - The Australian
TELSTRA has sold a dedicated phone name "1300 HOME-LOANS" for an Australian record of $1.195 million dollars in the face of predictions the price of vanity phone numbers is set to explode
Phone Word Article from The Australian (87 kb)
1300 DOMINOS spells more pizzas
In just ten weeks we saw results - the awareness of 1300 DOMINOS was higher than 131 888, we experienced an increase in calls to 1300 DOMINOS and the market also experienced sales growth.
View the 1300 DOMINOS article here (20 kb)