Despite the emergence of email and online channels, picking up the telephone is still the primary way that customers deal with businesses. This is why many businesses in Australia choose to have an "inbound" number which is a number that provides geographic coverage. Australian businesses have the choice of three types of inbound numbers - 13 Numbers, 1300 Numbers and 1800 numbers.
Phone words are the alphanumeric equivalent of these phone numbers. Businesses use them in their advertising and marketing because the customer recall is shown to be vastly improved. Instead of trying to remember 1300 287872, it's so much easier to remember 1300 AUSTRALIA.
Of course, the use of phone words has been active overseas for many decades (especially in the United States where they are known as vanity numbers). In Australia, it is a more recent phenomenon. Even so, the popularity of phone words is growing rapidly and today 30 of the Top 50 advertisers are actively using them.
How to get the most out of your phone word
The best way to get the most out of your phone word is to start using it straight away in all of your current communications. The obvious ways to use your phone word are in your print, TV and radio advertisements but there are many other ways you can use your phone word to great effect including your business cards, brochures, website, flyers, magnets for vans, staff uniforms, work equipment, stationery.. the list is almost endless.
So think about how many ways you could use a phone word in your business. The more you use it, the more people will remember it reinforcing your strength in the market.
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