When you compare the cost of a PhoneWord with the increase in advertising response rates they can deliver, PhoneWords are one of the cheapest and most effective marketing tools your business can invest in!
In the United States, where ‘Vanity Numbers’ or ‘PhoneWords’ have been used for more than 30 years, the research tells us that:
- Local advertisers use PhoneWords at least half the time in all media.
- 79% of all 15 second radio commercials used PhoneWords.
- 75% of all 30 second radio commercials used PhoneWords.
This is because:
- Phonewords improve effectiveness of TV advertising by up to 300%
- Phonewords improve the effectiveness of radio advertising by up to 14 times.
- Phonewords improve the effectiveness of print advertising by up to 6 times.
In fact,
- In a separate TV test of 1800 Prodigy the PhoneWords outpolled a numeric by 25%.
- Another test involving 1800 Jeep Eagle showed that the PhoneWords attracted more qualified leads and resulted in considerably greater sales than its numeric version.
The global PhoneWord market:
- USA Market saturated
- Canadian market saturated
- Singapore & China are adopting the global trends
- New Zealand has widely established PhoneWords
- UK is currently experiencing rapid growth
- Australia – act now to gain the competitive advantage.